About

About

I’m a New Zealand-born Samoan living in Melbourne, with a decade of experience in enterprise tech sales. My view on enterprise sales is simple: help people solve real-world problems through technology.

Outside of tech, I offer advisory and GTM consulting to BIPOC-led startups and scale-ups, and I serve on the board of Footscray Rugby Union Club. My values come back to one idea: raising the tide so all our ships rise.

My Approach to Enterprise Sales

My sales philosophy is built on customer advocacy, the daily execution of activities, and deep alignment across people, process, and technology.

Execution Playbook:

  • Value Map: My approach to account planning to understand the why of a business (check out my ANZ value map).
  • Value Chain: My approach to mapping prospect activities to uncover friction and mine hidden opportunities (check out my ANZ value chain)
  • MEDDPIC Framework: My approach to qualifying enterprise deals and safeguarding internal resource focus to ensure high-velocity cycles (read my approach).
  • Mutual Action Plans: My framework for executing on sales cycles to eliminate procurement ambiguity and accelerate time-to-value (read my approach).

Professional Experience (CV Summary)

10+ Years of Enterprise SaaS & Technical Sales Execution. Read my full CV.

  • Complex Deal Navigation: proven track record of running 6–18 month multi-stakeholder enterprise cycles across FSI, Government, and Resources
  • Go-To-Market Alignment: Experienced regional builder, 2024 ranked as the #1 APAC Top Performer at Eptura and served as an early GTM builder driving market presence from near-zero ARR during OutSystems’ unicorn growth phase
  • Strategic Value Alignment: Expert at translating complex, high-performance technical platforms into clear business outcomes for C-suite, IT, and operational leadership.
  • Cross-Functional Leadership: Collaborated closely with Solutions Engineers, Product teams, and Customer Success to ensure technical validation and realization of customer value.

Current Projects

I keep a running list of my active work, tech builds. View My Current Projects.