Sitting On My Hands, Adding Up The Time

I finished it weeks ago. Then I spent two weeks making sure nobody would see it.

I always field questions about sales and GTM from people in my network. So I created a guide for them. The work was done. A guide I’d built start to finish, everything someone would need, sitting in a Notion doc. I still haven’t made the link public.

I thought it wasn’t enough. I thought I wanted to monetise my knowledge, so I spent time pricing it out. Then I wanted to collect emails to build a sequence and sell it another way. I thought the page looked ugly, so I started redesigning it. Then videos to walk through it. Then worksheets for the videos. I kept adding terms to a sum that was already finished.

Every layer felt like progress.

The reality is every layer was another week it stayed unpublished. I caught myself. None of it was the work. It was where I went to feel like I was working. I was cosplaying being an entrepreneur. I share this lesson with everyone but myself at times.

So I subtracted. The course, the price, the videos, the worksheets. I took the thing I’d already finished, and I put it up. That was the whole job.

Execution isn’t the sum. It’s what’s left when you subtract the noise.